XPO 2018 – Innovations in Storage
29/10/18 | in: Events
As we wrap up XPO 2018, we’d like to take a look at the highlights which saw the collaboration of Trustmarque and S3 in their first joint XPO at Mercedes Benz World earlier this month.
We brought together leading cloud and storage vendors, who provided their expertise when discussing issues affecting the full IT infrastructure eco-system, from innovative technologies like AI and machine learning to digital transformation.
The day offered valuable insight from some of the top vendors in the industry such as IBM, DellEMC, Microsoft, Pure Storage, Sophos, Tegile and VMware.
Trustmarque and S3 also delved into some of the key challenges and opportunities in cloud and storage innovation, whilst also looking at the wider end-to-end IT lifecycle. Our Chief Technology Officer, James Butler also hosted an exploratory panel session with a selection of the XPO speakers.
The XPO A-list: Expertise across Cloud, Security and Storage
- Kostas Synodinos – Azure Solution Specialist, Microsoft
- Matt Fordham – Software Defined Storage Leader UKI, IBM
- Jorn Lutters – Lead Cloud Architect, Sophos
- Simon Todd – Senior MDC Systems Engineer, VMware
- Steve Chambers – Storage Sales Specialist, Dell
- Savas Nicolaides – Systems Engineering, EMEA Strategic Account, Pure Storage
- Paul Haddow – Systems Engineering Director, EMEA, Tegile
- Danny Clarke – Senior Sales Engineer, Citrix
Innovation in storage design – Panel Session
Panel host James Butler, CTO Trustmarque and S3, kicked off the discussion by talking about consolidation in the market and how traditional storage platforms intend to innovate to stay relevant in an age of public cloud
Paul Haddow, Tegile, was keen to confirm that “innovation is not dead in storage”. While he agreed that the market has been crowded for many years and some smaller vendors have been pushed out, he also felt there is a huge opportunity to grow and innovate.
Savas Nicolaides, Pure Storage, added: “We’ve seen a lot of consolidation and small players not staying in the market. In terms of innovation, there’s lots of aspects to it; innovating the business model and using new technology like AI and machine learning are all important factors.”
Dell’s Steve Chambers said the key to success moving forward is relevancy. He commented: “We all represent different vendors but we are all striving for the same thing; how to make ourselves relevant for our customers and how to help them stay relevant to their customers. I’ve never seen change at the pace it is now. It’s physically changing the way we live as communities and affects our daily lives.”
He went on to talk about the increasing importance of recognising the needs of the end-consumer, using his family as a clear example. “My daughter was astonished when I told her someone, somewhere has to pay for the photos that she uploads to facebook”. That gathered a laugh from the crowd.
The vendor presentations from the “Innovations in Storage” stream are now available on the Trustmarque website.